Last week, we posted an article about setting up your Facebook business page and I hope you have all done that – or are on your way to starting it? If you want to learn how to get started on your own Facebook page, I suggest you look up my previous post here.
Did you know that you can use your own Facebook profile to market yourself too? Think about it. How many friends have you got on your Facebook friends’ list and how many people in that list ACTUALLY know what you do?
I know that I have been influenced to make use of my friends’ services or buy their products – and that is because I TRUST them.
Trust is the key—your friends know you, and they know how you operate. If they need your product or service or they come across someone who does, who do you think will they think of first?
So today, we’ll talk about how you can turn your personal Facebook page into a page that can sell you! Let’s begin:
Fill out your ‘About’ section and under ‘Work History’, include a link to your Facebook Business page. Fill out the section detailing your education. Make it look professional and show that you are a professional who means business. If you have a website, include your website’s URL.
Check your privacy! If you like to post a lot of personal stuff on your Facebook profile, change your post privacy to ‘Friends only’. Potential clients and strangers may view your personal page and it won’t look too good for you if they see those drunken photos of you during last New Year’s Eve party…
While you’re at it, check the privacy of your photos too. Even if your post is private, you can still see the photos if they are set to be viewable by the public! Make sure that your cover photo and profile picture are non-offensive.
These are your friends who know you, so be mindful of what you post on your Facebook page. It may not look too good if you say things like “Why are some clients so stupid…” your friends may think that you will say something like that about them or the people they may recommend you to.
Be aware of your client’s privacy. If you are writing a post on your personal profile about a client, make sure that it’s something that you would post in your business profile too.
If you have content on your business page that you think is of real value, and that your friends may enjoy reading it, then ‘share’ it on your personal page.
Join professional groups, and comment where you can. Remember, your personal profile is now linked to your business profile. If you write a comment in a group offering advice where it was called for, chances are that anyone who finds your contribution valuable will check out your profile and business page.
Follow pages that relate to your business. Not only will you keep up with friends, you can also comment on the posts to get exposure.
Find more friends! You can use Facebook’s ‘Friend Finder’ tool to connect with people who you really like, or try the ‘People you may know’ section to find potential contacts.
Be social! After all, Facebook is SOCIAL media. Wish your friends a happy birthday. Use Facebook for personal status updates. Recommend biz pages or posts in your newsfeed that you think relate to them. If you’re friendly and you share lots of valuable content thinking of THEM and what would benefit THEM, it won’t come across as being ‘All about you’.